Our People

ESOP - Excellence employs the finest professionals un the business providing high quality services.
All of our team participates in continuing professional education to stay current with changes in laws and Regulations. Our senior professional staff members are actively involved in the industry and are dedicated to maintaining their professional qualifications, and often attend professional conferences dealing specifically with ESOPS. Several of our senior members are frequently asked to share their expertise with the ESOP community by speaking at these conferences and writing articles for professional journals.

Odelia Pollak
Odelia is one of the founders and CEO of ESOP-EXCELLENCE. Odelia brings to ESOP-EXCELLENCE expertise and leadership experience in the field of Stock Based Compensation and vast experience in managing, consulting and operating diverse incentive plans and their related aspects to private companies as well as public companies. Prior to joining ESOP-EXCELLENCE, Odelia Pollak acted as the manager of the professional aspects of incentive plans in Investec Trust Company (Israel) Ltd.(currently U-Bank).

Avi Broder
CPA– Active partner and founder of ESOP
With over 16 years experience in Israel's hi-tech industry, Mr. Broder was actively involved in both finance and strategy management with dozens of startups. A CPA with two of the coutry's "Big 4" accounting firms, Avi previously served as CFO for BRM Technologies, founded and managed a CFO outsourcing consulting practice and founded companies including ERB Finance as its GM; ESOP Excellence, Israel's largest option management service provider; and BDB a technology accelerator and investment company focusing on cleantech and medical devices, as its CEO. Mr. Broder is a CPA and holds a BA in Accounting and Economics from Tel Aviv University.

Sarit Foox
CPA - Vice president of professional affairs
Prior to joining ESOP-EXCELLENCE, Sarit worked in the tax department of KPMG for more than 5 years and was in charge of the Trust Department in KPMG and a senior member of the employees’ compensation team .As part of her work in KPMG, Sarit has been providing services in all aspects of employee’s compensation plan, including consultation regarding the preparation of compensation plan and its legal documents, examination of various grant models, assistance in the implementation of the compensation mechanism in the company, ongoing operation of the compensation plan and obtaining tax arrangements, including special rulings for complex compensation plans and special ruling for transactions such as M&A, dividend in kind etc.
Sarit brings to ESOP-EXCELLENCE expertise experience in the field of stock based compensation plans and specialization in the aspect of tax arrangements and their implementation.

Ariela Shlanger
CPA –Management
Prior to joining ESOP-EXCELLENCE, Ariela worked as a controller of several startup companies for more than 7 years with responsibilities ranging from budget control, cash flow analysis and financial reporting. Ariela was Senior Audit Manager at EY, where she was responsible for major client accounts.
Ariela is a Certified Public Accountant and holds a BA in Business Administration from The College of Management.
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